Balance! It comes up a lot, particularly for musicians. Musicians are natural explorers and getting lost and a tad untethered in the world of ideas is practically a professional obligation. This makes balance, sometimes... a problem! We're free thinkers and it's a source of strength creatively and troublesome professionally at the same time.
Why do my thoughts run in this direction? Because recently I've seen a lot of advertising aimed at musicians in which the attitude expressed towards them is one of exasperation... by people trying to sell them on promotional services. It may be the strangest sales strategy I've ever seen: "Let's browbeat and put down our potential customers! They'll love it!" It sounds crazy, and perhaps it is, but I imagine I see it so often because there's a degree of success associated with it, which is fairly dispiriting. The argument goes that musicians are poor at business, that being able to promote one's work is at least as important as making said work in the first place and that musicians are failures in an overall sense because they don't have spectacular business sense besides their ability to make music (which apparently holds no value whatsoever to the brilliant entrepreneurs making these assertions).
Look, the argument isn't totally without merit. Musicians have a deserved reputation for having no business acumen. The litany of artists popular and unpopular that have been bilked over he years by the unscrupulous is legendary. Musicians have learned to be more careful, even timid, and you can't really blame them, but that very cautiousness can be a problem too. Yes, you need to be aggressive but... there's a way to do it, and that means... understanding business at least to a degree. And musicians don't. Fine, let's add to this mixture/situation PR people and those that work on one's social media presence. Now you can argue that if you're the tops of the tops in that world you're probably not dealing with the music industry because there's no money to be made there... but, let's let that consideration slide for the moment. Let's at least pretend that there is an industry of professionals that are all about the promotion of music. Let's further agree to consider as valid that they do have a degree of frustration dealing with the musical class, much of which has problems with the tactics and strategies of selling stuff for a wide variety of ethical reasons, but still can't figure out why nobody is digging their stuff. And let's be straight about this, the business of selling... just about anything, borders on coercion. Can you ethically sell? I'm not entirely sure, but I don't think that if you do that somehow you're the lowest form of humanity - we have to allow ourselves enough ethical space to get the word out there... somehow.
So, the business world of sell, sell, sell!!!, finds themselves terribly frustrated with the musical class who they can't seem to politely cajole into doing things in their long term best interests. It's no shock really, we're congenitally stubborn. Look, I get the argument and I get the frustration, but... the latest iteration of getting the attention of musicians, producers and composers has tuned into abuse! "Let's yell at them! Let's tell them how we're tired of them! Let's tell them we're not appreciated enough! Let's tell them that their music doesn't matter and neither does whatever talent they have! Let's tell them that all that really matters is business!!! Let's tell them what we really think!!!"
And that's what they're doing... They've really let their hair down and they're giving it all they've got, and you know what? All that caution musical people have about business people? it's fully justified when you see these sorts of ads and messages!
Why in the world would anybody put up with this stuff? If you have an ounce of self respect as a musician or simply as a human being, you know what utter garbage this is and... you're insulted! And you should be. You're being sermonized and talked down to! It's beyond condescending, they think you're stupid, and they're saying so! They really believe that all that matters in life is keeping score... and a ledger... That's it! They've BS'd themselves into thinking that they're following the highest calling known to humanity. There's nothing higher on the almighty ziggurat than being a snake oil salesman! That's it! The zenith! The capstone!
I'm sorry... we know better. Yes, they may have some professional skills, but whatever they've learned... I bet we can learn it too! Their heroes are guys like Warren Buffett and Jeff Bezos. That's fine, but we have Miles Davis and Beethoven and I'm sorry, there's no real comparison there. We make art. We're going for immortality. We may not get there , but at least we're going for something... But the guys selling likes and follows... THEY'RE the ones who've got all the answers...
Uh-uh... Not buying.
Learn some business skills? Absolutely! Balance! At least keep one foot in the regular world just so you can operate there when you have to, but... don't let people talk to you like this, and when they do, feel free to fight back a little and tell them just how out of line they are... because they are!